McDonald’s opened a new flagship store in Chicago that looks more like an Apple Store than a fast-food restaurant.
The restaurant features table service, ordering kiosks, and more than 70 trees inside the building.
While not every McDonald’s will look like the Chicago mega-store, the flagship restaurant reveals some major clues about the future of the fast-food chain.
McDonald’s newest restaurant is making a bold statement about the future of the chain.
On Thursday, McDonald’s is opening a new flagship restaurant in Chicago. It’s a glassy 19,000-square-foot building that looks more like an Apple store than a fast-food restaurant — and that’s exactly what the company intended.
“We are proud to open the doors to this flagship restaurant which symbolizes how we are building a better McDonald’s for our customers and the communities where they live,” McDonald’s President and CEO Steve Easterbrook said in a statement.
Here’s what it looks like to take a glimpse inside.
While the structure may be different, the Golden Arches are still present at the restaurant, which will be open seven days a week and 24 hours a day.
The restaurant features self-order kiosks, table service, mobile order and pay, and delivery — services that are becoming increasingly mainstream at McDonald’s across the US.
Table service and increased digital ordering options are part of McDonald’s “Experience of the Future” revamp. Currently roughly 5,000 restaurants fit the qualifications, with plans to transform almost all restaurants by 2020.
See the rest of the story at Business Insider
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